Take a Singapore consultancy's in-person workshops fully digital. Startups answer maturity questions across business domains, the platform scores them, and consultants get quantifiable evidence for their recommendations.
Three very different user groups all had to love it: the startup founders being assessed, the VCs backing them, and the facilitators running the workshops. Each came with its own needs and its own definition of success.
THE PROCESS
Four steps, one month.
01
Kickoff workshopTwo days of prioritization and discovery exercises to lock objectives and direction.
02
Stakeholder interviewsFounders, VCs, and facilitators, each with their own needs and pain points.
03
Competitor benchmarkingBest practices and gaps across the digital consulting space.
04
Product backlogFeatures prioritized so the MVP hit the core goals first.
KEY CHALLENGE
No existing pattern to copy. The platform was genuinely new, and every MVP decision had to balance three stakeholder groups pulling in different directions.
WHAT SHIPPED
User journeys mapping every interaction across the platform, a business context diagram defining the full ecosystem of technology, features, and business touchpoints, personas for each of the three groups, and POC screens that made the platform tangible for stakeholders before a line of code was written.
3
USER GROUPS BALANCED
1 mo
DISCOVERY TO MVP BACKLOG
1
BUSINESS CONTEXT ECOSYSTEM
KEY TAKEAWAYS
01
Design for three audiences at onceMake each group's journey explicit from day one instead of averaging them into one.
02
Kickoff workshops earn their keepTwo days of alignment saved weeks of rework downstream.
03
Quantified consulting is a real unlockConsultants moved from gut-feel advice to evidence-backed recommendations.
04
MVP discipline kept it shippableRuthless prioritization protected the core experience.